Milk by Any Other Name... Consumer Benefits from Labeled Milk

By Tirtha Dhar, J. Foltz. 2005

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Marketing Opportunities for Certified Pork Chops (2006, methodology): “…part of a bigger social and political mindset—one that holds that ‘natural’ is best” (Macilwain 2004, p. 792); see also Whitfield (2002), Nelson et al (2004), and Dhar and Foltz (2005).1 The ethical treatment of live animals is another growing concern among consumers in the developed world.”
Got Organic Milk? Consumer Valuations of Milk Labels after the Implementation of the USDA Organic Seal (2007, methodology): “The significant but unexpected sign of this effect might indicate that consumers do not focus on these attributes as much in the investigated time period as studies of earlier time periods concluded (e.g. Kiesel, Buschena, and Smith 2005; Dhar and Foltz 2005).”