The Online Advertising Industry: Economics, Evolution, and Privacy

By David S. Evans. 2009

446 citations recorded by the source corpus.

Subfields: Marketing, Media Technology, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/d8c6b0081983f39fb3fc136cca89449d134c953c

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Citations in the corpus

The Economics of Privacy (2016, background): “Those considerations are no less important than the measurable dimensions of privacy trade-offs, since they relate to the crucial linkages between privacy, on one hand, and human autonomy, dignity, and freedom on the other hand.”
Innovation diffusion and new product growth models: A critical review and research directions (2010, background): “The gradual decrease in the efficiency of offline advertising (e.g., Evans, 2009) and the development of online social networks such as Facebook have led firms to approach directly the social networks of customers in their target markets and to invest marketing efforts in enhancing the internal…”
Scoping the Sharing Economy: Origins, Definitions, Impact and Regulatory Issues (2016, background): “…‘two-sided platforms’ (Evans, 2003a, 2003b) and was one of the first to systematically apply this perspective to what he called the web economy (Evans, 2008a, 2008b, 2009) On the other hand, Parker & Van Alstyne (Parker & Van Alstyne, 2000; Parker & Alstyne, 2005) were converging on…”
Privacy Regulation and Online Advertising (2010, background): “This supports Evans (2009), who suggests that two-sided media platforms that rely on content to bring together disparate groups of advertisers and users have a greater need to use customer data for targeting. Another potential way that the law could have asymmetric effects is across ad type. As disc”
Privacy Regulation and Market Structure (2015, background): “For example, when the White House Council launched a Sub-committee on Privacy and Internet Policy on Oct 24, 2010, it gave it the diﬀering objectives “to promote innovation and economic expansion, while also protecting the rule of law and individual privacy” (Kerry and Schroeder, 2010).”
Optimized Cost per Click in Taobao Display Advertising (2017, methodology): “Taking into account the small and mediumsized advertisers being more concerned about the marketing effect, we choose to optimize their revenue (GMV) while keeping or improving ROI as a primary application of our algorithm.”
Dimensions of artificial intelligence anxiety based on the integrated fear acquisition theory (2020, unknown): “For example, targeted advertising and face recognition can be performed automatically by unsupervised AI [34,55], leading to a risk of personal data leakage and hence the invasion of privacy.”
Exploring User Perceptions of Discrimination in Online Targeted Advertising (2017, background): “Consumer privacy issues related to targeted advertising have received considerable attention from researchers, media, and government agencies for several years [5, 9, 14, 16, 18, 19, 22, 33, 34, 40, 44].”
The Future of Work in the ‘Sharing Economy’. Market Efficiency and Equitable Opportunities or Unfair Precarisation? (2016, unknown): “…2003, 2006) and was used later by Wright (Wright, 2004) and Armstrong (Armstrong, 2006) In parallel, Evans used the expression ‘two-sided platforms’ (Evans, 2003a, 2003b) and was one of the first to systematically apply this perspective to what he called the web economy (Evans, 2008a, 2008b, 2009).”
What is Different About Online Advertising? (2014, background): “The discussion draws heavily on earlier reviews, particularly Evans (2009) and Goldfarb and Tucker (2011f).”