Be bad but (still) look good: Can controversial industries enhance corporate reputation through CSR initiatives?

By Claudio Aqueveque, Pablo Rodrigo, Ignacio J. Duran. 2018

120 citations recorded by the source corpus.

Subfields: Information Systems and Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/d8024943b46cecc6e0f8b6ed03a03dffcd7bbef9

Citations in the corpus

• Effects of corporate social responsibility on customer satisfaction and organizational attractiveness: A signaling perspective (2019, unknown): “As proposed in previous studies, CSR is a means to improve cor‐ porate reputation (Aqueveque, Rodrigo, & Duran, 2018; Fombrun et al., 2000; Zolotoy, O'Sullivan, & Klein, 2017).”