Relationships between brand experiences, personality traits, prestige, relationship quality, and loyalty: An empirical analysis of coffeehouse brands

By Y. Choi, C. Ok, Sunghyup Sean Hyun. 2017

134 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/d6ece24cc0813df2472150b020bef08db0873034