The impact of organisational characteristics on corporate visual identity

By A. L. V. D. Bosch, W. Elving, Menno D. T. de Jong. 2006

119 citations recorded by the source corpus.

Subfields: Communication, Strategy and Management, Visual Arts and Performing Arts

View Paper: https://www.semanticscholar.org/paper/d6e9b99559b445c840818169355dbcae4381233d

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Communication

1. T. Melewar

In Strategy and Management

1. T. Melewar
2. K. Dinnie
3. Pantea Foroudi

Citations in the corpus

• IMC antecedents and the consequences of planned brand identity in higher education (2017, background): “…brand elements (logo, name and colour) (Foroudi et al., 2014; Pieters and Wedel, 2004), service attributes (Aaker, 1991), websites (Van den Bosch et al., 2006), social media (Nekmat and Gower, 2012), advertising (Foroudi et al., 2014), public relations (Kitchen, 2008), direct marketing…”