The impact of internal marketing on commercial banks' market orientation

By Mohammad Sulieman Awwad, D. Agti. 2011

172 citations recorded by the source corpus.

Subfields: Artificial Intelligence, Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/d6ba35c911946b260ca82a53ff7519f8c21763f8

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

1. Faisal A. Albassami
2. Soad A Al-Meshal
3. A. Bailey

Citations in the corpus

• The roles of employee job satisfaction and organizational commitment in the internal marketing-employee bank identification relationship (2016, background): “Organizational commitment has also been shown to have a positive and significant impact on banks’ market orientation (Awwad and Agti, 2011).”