Implicit Assimilation and Explicit Contrast: A Set/Reset Model of Response to Celebrity Voice-Overs

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Who’s messing with my mind? (2008, background): “In line with this view, Forehand and Perkins (2005) found that celebrity voiceovers had the desired effect on explicit, as well as implicit, brand attitudes so long as viewers did not recognise the celebrity’s voice and were thus, presumably, not motivated to correct for the celebrity’s influence.”
Ten Frequently Asked Questions About Implicit Measures and Their Frequently Supposed, But Not Entirely Correct Answers (2009, background): “The almost infinite number of possible dimensions that can be used in the IAT makes the task quite flexible in its application, including prejudice (e.g., Gawronski, Peters, Brochu, & Strack, 2008), stereotyping (e.g., Gawronski, Ehrenberg, Banse, Zukova, & Klauer, 2003), selfesteem (e.g., Greenwald”
12. Formation, change, and contextualization of mental associations: determinants and principles of variations in implicit measures (2010, background): “Information about the potential impact of pe~ ripheral/heuristic cues can be derived from two studies that investigated effects of celebrity voiceovers (Forehand & Perkins, 2005) and consensus information (Sechrist & Stangor, 2001).”