The impact of

By P. Keane, Mi Khan, A. Saeed, Peter Tormey, P. Hayes, S. Beatty. 2009

1,871 citations recorded by the source corpus.

Subfields: Marketing

View Paper: https://www.semanticscholar.org/paper/d5f206b516332f16612b631be9654a28a2c7d4bd

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

  1. Ruixia Shi
  2. Jun Ru
  3. Jun Zhang

Citations in the corpus