Tasting shapes and words

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"Bouba" and "Kiki" in Namibia? A remote culture make similar shape-sound matches, but different shape-taste matches to Westerners. (2013, methodology): “…researchers have demonstrated that Western participants exhibit robust shape symbolic associations between visually-presented shapes and both tastes and flavours (e.g., Deroy & Valentin, 2011; Gallace, Boschin, & Spence, 2011; Ngo, Misra, & Spence, 2011; Spence, 2012; Spence & Gallace, 2011).”
Hedonic mediation of the crossmodal correspondence between taste and shape (2015, methodology): “Using the shape stimuli originally outlined by Köhler (1929), Spence and Gallace (2011) reported that certain foodstuffs, such as, for example, sparkling water and Maltesers (a form of honeycomb-centred chocolate confectionary), were associated with angular shapes, whereas others, like Brie (a…”
Assessing the shape symbolism of the taste, flavour, and texture of foods and beverages (2012, background): “com [7]), the red stars that appear up to seven times on some bottles of San Pellegrino sparkling mineral water have been an integral part of the design of this highly successful product’s packaging for more than a century now.”