Axe the Tax: Taxes are Disliked More than Equivalent Costs

By Abigail B. Sussman, Christopher Y. Olivola. 2011

130 citations recorded by the source corpus.

Subfields: Economics and Econometrics, General Decision Sciences, Safety Research

View Paper: https://www.semanticscholar.org/paper/d54da4d33468dbe64e70bb90b8f045e9a5c2d706

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Economics and Econometrics

1. Eric J. Johnson
2. Gerd Gigerenzer

In General Decision Sciences

1. Eric J. Johnson
2. Vicki G. Morwitz

In Safety Research

1. Eric J. Johnson

Citations in the corpus

• The price does not include additional taxes, fees, and surcharges: A review of research on partitioned pricing☆ (2016, background): “Instances where firms offer to pay for taxes may be of particular interest, especially given that consumers often obtain more utility from avoiding taxes than from price reductions (Sussman & Olivola, 2011).”