On the Potential of Neuroeconomics: A Critical (But Hopeful) Appraisal

By B. Douglas Bernheim. 2008

118 citations recorded by the source corpus.

Subfields: Economics and Econometrics, General Decision Sciences

View Paper: https://www.semanticscholar.org/paper/d4fa415c15884ff85ac78b1ceaa660efc834050f

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Economics and Econometrics

1. Scott A. Huettel
2. Henrik Cronqvist
3. Stephan Siegel
4. John A. Clithero
5. Gavan J. Fitzsimons
6. Vinod Venkatraman

In General Decision Sciences

1. Scott A. Huettel
2. Henrik Cronqvist
3. Stephan Siegel
4. John A. Clithero
5. Gavan J. Fitzsimons
6. Vinod Venkatraman
7. Syed Aliya Zahera
8. Rohit Bansal

Citations in the corpus

• New Scanner Data for Brand Marketers: How Neuroscience Can Help Better Understand Differences in Brand Preferences (2012, background): “However, a biological model that is based on a joint understanding of behavior and underlying neural mechanisms—which presumably will not vary from one decision environment to the next - might prove more robust to new situations (Bernheim, 2009; Clithero et al., 2008).”
• The Genetics of Investment Biases (2014, background): “Are investors genetically endowed with certain predispositions that manifest themselves as investment biases? Or do investors exhibit biases as a result of parenting or individual-specific experiences or events? Distinguishing between genetic and environmental sources of investment biases has potent”