Self-regulation and behavior change: Disentangling behavioral initiation and behavioral maintenance

By Alexander J. Rothman, A. Baldwin, Andrew W. Hertel, P. Fuglestad. 2004

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Theoretical explanations for maintenance of behaviour change: a systematic review of behaviour theories (2016, background): “In particular, self-regulation is thought to be needed when new behaviours are not fully automatic and the behavioural potential of prior behaviours is still high (model of behaviour maintenance – Rothman, 2000; Rothman et al., 2004).”
Persuasive communication and proenvironmental behaviours: How message tailoring and message framing can improve the integration of behaviours through self-determined motivation. (2008, background): “First, as Rothman et al. (2004) have indicated, the vast majority of the studies have observed that strategies that may be effective at helping people initiate changes in their behaviour do not have a similar effect on the maintenance of behaviour change.”