Consumer journeys: developing consumer-based strategy

By Rebecca W. Hamilton, Linda L. Price. Journal of the Academy of Marketing Science, 2019

145 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/d48717f734415876184451307811b37beb46d852

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Anne L. Roggeveen
2. Dhruv Grewal
3. S. Noble
4. Jens Nordfalt
5. Shpëtim Çerri

In Sociology and Political Science

1. Dhruv Grewal
2. S. Noble
3. Anne L. Roggeveen

Citations in the corpus

• The future of in-store technology (2019, background): “Another dimension might be the stage of the customer journey (Hamilton and Price 2019; Lemon and Verhoef 2016).”