Impact of religious values and habit on an extended green purchase behaviour model

By Ezlika M. Ghazali, Dilip S. Mutum, Nanang Ariswibowo. International Journal of Consumer Studies, 2018

119 citations recorded by the source corpus.

Green purchase behaviour is an increasingly important topic, gaining much attention. A review of current literature reveals that the relationship between green attitudes and green purchase behaviour is contentious because consumers’ attitudes do not necessarily translate into green purchase behaviour. This paper examines the relationships between religious values, green habit, and green purchase behaviours via a holistic approach based on the Theory of Reasoned Action and Homer and Kahle's (1988) cognitive hierarchy model. Data were collected from 504 Muslim consumers in two Southeast Asian countries, namely, Indonesia and Malaysia. Partial least squares (PLS), a variance-based structural equation–modelling technique, was selected to test the research model and hypotheses. The term “religious values” is conceptualised in this paper as a multidimensional construct with reflective first-order and formative second-order items. Previous studies have ignored the quest orientation, which refers to constant questioning and doubting as a way of being religious. The results demonstrate that religious values have a positive impact on natural environmental orientation, environmental concerns, green purchase attitudes, and green purchase intentions. Green habit and green purchase intentions were also found to positively affect green purchase behaviours. This study also highlights the important role of habit, namely, a stronger impact on green behaviour than intentions. Green habit was also found to moderate the relationship between green attitudes and green intentions. The study has practical implications for green marketers, green policy makers, and green consumers, as well as directions for future research.

Subfields: Management, Monitoring, Policy and Law, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/dd3f43cf1c5f1469998f02a7a156b1d19be9782e

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Management, Monitoring, Policy and Law

1. Su-Fei Yap
2. Amandeep Dhir
3. Dilip S. Mutum
4. Ezlika M. Ghazali
5. Bang Nguyen
6. Shalini Talwar

In Marketing

1. Amandeep Dhir
2. Shalini Talwar
3. Puneet Kaur
4. Mototaka Sakashita
5. Mohd. Sadiq
6. Su-Fei Yap
7. Dilip S. Mutum
8. Ezlika M. Ghazali

In Strategy and Management

1. Amandeep Dhir
2. Mohd. Sadiq
3. Puneet Kaur
4. Bang Nguyen
5. Mototaka Sakashita
6. Shalini Talwar

Citations in the corpus

• Green apparel buying behaviour: A Stimulus–Organism–Behaviour–Consequence (SOBC) perspective on sustainability‐oriented consumption in Japan (2021, result): “This finding is in line with previous studies (e.g., Ghazali et al., 2018), implying that consumers who have the habit of buying unintended fashion products when they go shopping due to the good value for money offered will have plans to purchase green apparel in the near future.”
• Pro-Environmental Behaviours and Value-Belief-Norm Theory: Assessing Unobserved Heterogeneity of Two Ethnic Groups (2019, background): “[4] examining the green purchase behaviour of Muslim consumers in Malaysia and Indonesia, where most respondents were female, single, were bachelor’s degree graduates and employed.”