Reexamining the Dimensionality of Brand Loyalty: A Case of the Cruise Industry
By Xiang Li, J. Petrick. 2008
117 citations recorded by the source corpus.
Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/d3cbb4ae13ccb86d9a140eec953d37ad3a2a98e4
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In Marketing
In Organizational Behavior and Human Resource Management
In Sociology and Political Science
Citations in the corpus
- Self-Congruity and Functional Congruity in Brand Loyalty (2015, background): “Many previous general marketing and hospitality studies have discussed three phases of brand loyalty: cognitive, affective, and conative (e.g., J. H. Lee, Graefe, & Burns, 2007; Li & Petrick, 2008; Yuksel, Yuksel, & Bilim, 2010).”
- Investigating attitudes towards three South American destinations in an emerging long haul market using a model of consumer-based brand equity (CBBE) (2014, background): “Previous research suggests two dimensions of loyalty: behavioural loyalty and attitudinal loyalty (Jones & Taylor, 2007; Li & Petrick, 2008).”
- Testing the effects of congruity, travel constraints, and self-efficacy on travel intentions: An alternative decision-making model (2012, unknown): “…in past studies including: the economic benefits of the cruise industry (Dwyer & Forsyth,1998; Henthorne, 2000; Vina & Ford, 2001), loyalty (Li & Petrick, 2008a, 2008b; Petrick, 2004a, 2005a; Petrick & Sirakaya, 2004), price sensitivity (Petrick, 2005b), the role of Mood (Petrick &…”
- Social Media Marketing Activities and Brand Loyalty: A Meta-Analysis Examination (2021, background): “The loyalty concept has long been a prominent topic of interest among marketing researchers (Li James Petrick, 2010; Rundle-Thiele, 2005).”