How augmented reality apps are accepted by consumers : a comparative analysis using scales and opinions

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The influence of flow experience in the augmented reality context on psychological ownership (2021, background): “In the background of AR technologies, factors of consumers’ perceptions of devices have received much attention (Brengman, Willems, and Van Kerrebroeck 2019; Huang and Hsu Liu 2014; Huang and Liao 2015; Javornik 2016; Rese et al. 2017).”
The digital revolution in the travel and tourism industry (2019, background): “Alongside this information, the new digital technologies allow smart tourists to use a smartphone, computer, special platforms, or smart lenses to “try out” offers in either augmented reality or virtual reality (Rese et al. 2017).”
The challenges of entering the metaverse: An experiment on the effect of extended reality on workload (2022, background): “Retailers are also encouraged to consider embedding elements of an augmented interface and content into the virtual reality, since AR might bring additional shopping experiences to consumers such as enjoyment, playfulness, fun, etc. (Huang & Liao, 2015; Rese et al., 2017; Spreer & Kallweit, 2014).”
Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences (2017, background): “Customers expect AR to deliver experiential benefits while also reducing their decision-making uncertainty (Dacko 2016), but most extant research into AR is limited to a focus on generic technology acceptance models (e.g., Rese et al. 2016).”