The new mission for multinationals

By J. Santos, Peter Williamson. 2015

139 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/d313c94e0eee7d8d92d7753fa7819a2ce6837125

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

1. Justin Paul
2. Faheem Gul Gilal
3. Shiwangi Singh
4. Amrita Dhaliwal
5. Parul Gupta
6. Puja Khatri

Citations in the corpus

• Marketing in emerging markets: a review, theoretical synthesis and extension (2019, background): “There are theoretical models for foreign firms to succeed in emerging markets (e.g. Aulakh et al., 1996; Ghauri et al., 2003; Sakarya et al., 2007; Henisz and Zeiner, 2010; Sheth, 2011; Eyring et al., 2011; Santos and Williamson, 2015).”