A Multidimensional Approach to the Influence of Environmental Marketing and Orientation on the Firm’s Organizational Performance
By Elena Fraj-Andrés, E. Martínez-Salinas, Jorge Matute-Vallejo. 2009
253 citations recorded by the source corpus.
Subfields: Marketing, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/d2c195da543c368bbc39fdf8af560c74fc54b11d
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Marketing
- Yazhen Xiao
- Chengli Shu
- J. Ribeiro
- J. F. Medeiros
- Marcelo Nogueira Cortimiglia
- Shanxing Gao
- Kevin Zheng Zhou
In Strategy and Management
- Yazhen Xiao
- Chengli Shu
- J. Ribeiro
- J. F. Medeiros
- Marcelo Nogueira Cortimiglia
- Shanxing Gao
- Kevin Zheng Zhou
- Julie Juan Li
Citations in the corpus
- How Green Management Influences Product Innovation in China: The Role of Institutional Benefits (2014, background): “2009), environmental corporate social responsibility (Ambec and Lanoie 2008), environmental social responsibility (Siegel 2009), environmental orientation (Fraj-Andres et al. 2009), and envi-”
- Success factors for environmentally sustainable product innovation: a systematic literature review (2014, background): “(2005); Chen et al. (2006); Peng and Lin (2008); (2007); Brito et al. (2008); Fraj-Andrés et al. (2009); 008); Triebswetter and Wackerbauer (2008); Vacon ); Visser et al. (2008); Boons and Wagner (2009); anjo-Gil (2009); Arevalo (2010); Halila and Rundquist .”