The CSR's influence on customer responses in Indian banking sector

By Mobin Fatma, Zillur Rahman. 2016

146 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/d2969ea95d039a32e82f6fc272a3f43552d088d9

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Henri Kuokkanen
2. William Sun

In Organizational Behavior and Human Resource Management

1. Henri Kuokkanen
2. William Sun

In Strategy and Management

1. Henri Kuokkanen
2. William Sun

Citations in the corpus

• Companies, Meet Ethical Consumers: Strategic CSR Management to Impact Consumer Choice (2019, background): “Despite a general agreement on the importance of CSR fit (Deng and Xu, 2017; Peloza and Shang, 2011), fit may be irrelevant to consumer choice (Lafferty, 2007) and low-fit cause-related marketing may benefit a company (Fatma and Rahman, 2016; Nan and Heo, 2007).”