Incidental and Task-Related Affect: A Re-Inquiry and Extension of the Influence of Affect on Choice

By N. Garg, J. J. Inman, Vikas Mittal. 2005

146 citations recorded by the source corpus.

We examine the interplay between incidental affect and task-related affect in the context of consumer choice. Specifically, we examine the differential impact of two discrete negative affective states-anger and sadness-vis--vis a neutral affective state. We replicate Luce's ( 1998 ) finding that people are more likely to rely on a status quo option when they have to make emotionally difficult trade-offs. However, incidental affect moderates this effect such that angry individuals are more influenced by task-related affect, while sadness is less influenced by it. These findings support our thesis that consumers experiencing different negative emotions display differential reliance on avoidance choice strategies such as choosing the status quo. (c) 2005 by JOURNAL OF CONSUMER RESEARCH, Inc..

Subfields: General Decision Sciences, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/d26e1fe0d1e383b66c2c7a9e50c912477648be76

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In General Decision Sciences

1. William T. Ross
2. R. Kwortnik

In Social Psychology

1. Arun Kumar Kaushik
2. William T. Ross
3. R. Kwortnik

In Sociology and Political Science

1. Arun Kumar Kaushik
2. William T. Ross
3. Vikas Kumar
4. R. Kwortnik
5. Sameer Hosany
6. S. Sop
7. N. Kozak

Citations in the corpus

• An Arousal Regulation Explanation of Mood Effects on Consumer Choice (2012, unknown): “However, a growing body of work has indicated that, beyond mood valence, distinct affective states have different motivational implications (Garg, Inman, and Mittal 2005; Keltner, Ellsworth, and Edwards 1993; Kim et al. 2010; Labroo and Rucker 2010; Lerner and Keltner 2000; Lerner, Small, and…”
• The role of positive emotions in experiential decisions (2007, background): “This insight highlights a phenomenon that has received little attention from consumer researchers: the effects of positive task-induced affect on the decision process (c.f., Garg, Inman & Mittal, 2005; Luce, 1998).”
• Does experience affect engagement? Role of destination brand engagement in developing brand advocacy and revisit intentions (2020, background): “In addition, customer-brand engagement is influenced by the customers’ affective states, i.e., negative and positive feelings (Garg et al., 2005).”