The Female Economy

By M. Silverstein, K. Sayre. 2009

192 citations recorded by the source corpus.

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Algorithmic Bias? An Empirical Study of Apparent Gender-Based Discrimination in the Display of STEM Career Ads (2019, background): “…should bemost prized by online advertisers, both because they are likely to engagewith advertising andbecause they traditionally control household expenses.14 More broadly, in the United States, out of $5.9 trillion in consumer spending, women control $4.3 trillion (Silverstein and Sayre 2009).”
Understanding the do-it-yourself consumer: DIY motivations and outcomes (2011, background): “Their current role as wage earners and consumers has American women responsible for purchase decisions worth over $4.3 trillion annually (Silverstein and Sayre 2009).”
Algorithmic bias? An empirical study into apparent gender-based discrimination in the display of STEM career ads (2019, background): “…which should be most prized by online advertisers, both because they are likely to engage with advertising and because they traditionally control household expenses.15 More broadly, in the US, out of $5.9 trillion in consumer spending, women control $4.3 trillion (Silverstein and Sayre, 2009).”
China's E-Commerce: Empowering Rural Women? (2019, background): “35 For example, Silverstein and Sayre 2009; Hu and Jiang 2017.”