The 30-second effect: an experiment revealing the impact of television commercials on food preferences of preschoolers.

By D. Borzekowski, T. Robinson. Journal of the American Dietetic Association, 2001

627 citations recorded by the source corpus.

Subfields: Education, Literature and Literary Theory, Public Health, Environmental and Occupational Health

View Paper: https://www.semanticscholar.org/paper/d007711221760c03e767cf2ad2c8bf14b5b908e2

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Education

1. Ellen J. Helsper
2. Sonia Livingstone
3. I. Levin
4. Brian M. Young
5. V. Strasburger
6. Andra Siibak
7. CandiceL. Odgers
8. Michaeline R Jensen

In Literature and Literary Theory

1. J. Compton
2. Ellen J. Helsper
3. Michael E. Smith
4. Sonia Livingstone
5. Alan S. Gevins
6. Brian M. Young
7. V. Strasburger
8. Moniek Buijzen

In Public Health, Environmental and Occupational Health

1. Sonia Livingstone
2. Louise A. Baur
3. Ellen J. Helsper
4. Brian M. Young
5. T. Lobstein
6. V. Strasburger
7. R. Uauy
8. Barry M. Popkin

Citations in the corpus

• Children, Adolescents, and the Media (2002, background): “● Even brief exposures to food ads can influence children as young as preschool age.(261) ● Food ads increase children’s snacking behavior and gives them unhealthy notions about nutrition.”
• Obesity in children and young people: a crisis in public health. (2004, background): “Exposure to 30 s television food commercials can influence the subsequent food choices made by pre-school children (385).”
• Packaging of healthy and unhealthy food products for children and parents: The relative influence of licensed characters and brand names (2010, background): “Similarly, in a controlled experiment, Borzekowski and Robinson (2001) concluded that even relatively brief exposure to food commercials can influence young children from low income families to choose foods that are unhealthy.”
• Does Advertising Literacy Mediate the Effects of Advertising on Children? A Critical Examination of Two Linked Research Literatures in Relation to Obesity and Food Choice (2006, methodology): “To take a much-cited example, Borzekowski and Robinson’s (2001) experiment with 2 to 6 year old children found that those who had been shown a videotape with advertisements preferred the advertised food items when compared with children who saw the same videotape without advertisements.”
• Does food advertising influence children’s food choices? A critical review of some of the recent literature (2003, background): “Chan (2000) looked at Chinese children’s understanding and comprehension of television advertising in Hong Kong.”
• Attention and Brain Activity While Watching Television: Components of Viewer Engagement (2004, background): “…might still influence product preferences or affect recognition memory for brand logos or other salient visual characteristics of a product (Borzekowski & Robinson, 2001; Fisher, Schwartz, Richards, Goldstein, & Rojas, 1991; Sargent et al., 2001); however, no measures collected in this…”
• Inoculation Theory of Resistance to Influence at Maturity: Recent Progress In Theory Development and Application and Suggestions for Future Research (2005, background): “Further, children face an onslaught of television advertisements for unhealthy foods (Borzekowski & Robinson, 2001); however, an effort to foster resistance to negative food choices must start early.”