Wine for My Generation: Exploring How US Wine Consumers are Socialized to Wine

By J. Olsen, Liz Thach And, L. Nowak. 2007

173 citations recorded by the source corpus.

Subfields: Marketing, Plant Science, Tourism, Leisure and Hospitality Management

View Paper: https://www.semanticscholar.org/paper/cfee48c55a6335e8821639f2c1d8802eb7e6efcd

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Liz Thach
2. T. Atkin

In Tourism, Leisure and Hospitality Management

1. Liz Thach
2. T. Atkin

Citations in the corpus

• Millennial wine consumers: Risk perception and information search (2012, background): “If a consumer’s low self-confidence is specific to wine, as opposed to being a personality trait, they will pursue more information seeking in order to reduce risk (Olsen et al., 2003).”
• Consumer behaviour and sensory preference differences: implications for wine product marketing (2011, unknown): “Clearly these consumers have gone through a process of becoming more socialised to wine over time (Olsen et al., 2007).”