Brand personality and consumer self-expression: Single or dual carriageway?

By Ian Phau, K. Lau. 2001

204 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/cfeb37e99f0f3e29b30923a37bc18dc9ccfc25da

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Hyeon-Cheol Kim
2. Sanghyeop Lee
3. Bee‐Lia Chua
4. Heesup Han
5. Mário Lino Barata Raposo
6. J. Nadeau
7. Paulo Duarte
8. Brian T Parker

In Social Psychology

1. Mário Lino Barata Raposo
2. Bee‐Lia Chua
3. Heesup Han
4. Brian T Parker
5. Hyeon-Cheol Kim
6. Sanghyeop Lee

In Sociology and Political Science

1. Heesup Han
2. Sanghyeop Lee
3. Bee‐Lia Chua
4. Hyeon-Cheol Kim
5. Mário Lino Barata Raposo
6. J. Nadeau
7. Paulo Duarte
8. Brian T Parker

Citations in the corpus

• Counterfeit proneness: Conceptualisation and scale development (2011, unknown): “Prior consumer research shows that the materialistic (Belk, 1985 ; Richins & Dawson, 1992 ), hedonic (Arnold & Reynolds, 2003 ), and self-expressive (Phau & Lau, 2001 ) tendencies dominate modern consumers, especially in emerging markets (Alden, Steenkamp, & Batra, 2006 ).”
• Brand Personality's Influence on the Purchase Intention: A Mobile Marketing Case (2011, background): “The brand personality measures include elements of trust (Davies, Chun, da Silva and Roper, 2001; Phau and Lau, 2001) and they appear to have a strong influence on customer brand attachment.”
• A comparison of brand personality and brand user‐imagery congruence (2009, background): “builds loyalty), and enhances the favorability a brand's image ( Phau and Lau, 2001”
• A PLS Model to Study Brand Preference: An Application to the Mobile Phone Market (2010, background): “Our theoretical research reveals that this variable seems to interact with self-image congruence and the preference showed by consumers (Sirgy 1982; Phau and Lau 2001; Jamal and Goode 2001).”
• Brand personality in higher education: anthropomorphized university marketing communications (2017, background): “Brand personality characterizes the brand as if it were a person (Aaker, 1997; Cappara, Barbaranelli, & Guido, 2001; Grohmann, 2009; Phau & Lau, 2001), and is a way to maintain uniqueness by emphasizing psychological values beyond function.”
• The role of brand personality, self-congruity, and sensory experience in elucidating sky lounge users’ behavior (2018, background): “Evidence suggests that when a company properly employs brand personality as a part of the positioning strategy, it can affect consumers in far more enduring ways (Phau & Lau, 2001).”