Viral effects of social network and media on consumers’ purchase intention

By Dedy Gunawan, K. Huarng. 2015

313 citations recorded by the source corpus.

Subfields: Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/cf65445b11c762cc40fc59f9ae95afd13c6b1c87

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In Sociology and Political Science

Citations in the corpus

Marketing innovation: A consequence of competitiveness (2016, methodology): “…addition, this study used structural equation modelling, multiple regression analysis and fsQCA, which has received attention from recent scholars (Gunawan & Huarng, 2015; Leischnig & Kasper-Brauer, 2015; Ordanini et al., 2013; Pappas et al., 2015; Woodside, 2014; Wu et al., 2014) to emphasise…”
Examining the influence of customer-to-customer electronic word-of-mouth on purchase intention in social networking sites (2019, background): “Lee and Kozar (2006) found that the provision of relevant information is the key attribute for success in the online travel business.”
Digital transformation as a springboard for product, process and business model innovation (2021, background): “…the various technological tools and paradigms that are revolutionising the way companies do business, such as big data, artificial intelligence, 4.0 machines, 3d printers and social media networks (e.g. Gunawan & Huarng, 2015; Rothberg & Erickson, 2017; Swani, Milne, Brown, Assaf, & Donthu, 2017).”
Digitalization and business models: Where are we going? A science map of the field (2021, background): “The platform business model perspective demonstrates quick growth and is particularly interested in the use of social media when developing market relationships (Gunawan & Huarng, 2015; Suseno, Laurell, & Sick, 2018).”
MODEL PERCEIVED RISK AND TRUST: E-WOM AND PURCHASE INTENTION (THE ROLE OF TRUST MEDIATING IN ONLINE SHOPPING IN SHOPEE INDONESIA) (2021, result): “In contrast to (Gunawan & Huarng, 2015). which found that the perception of risk had a psychedetive effect on purchasing intentions.”