A Typology of Customer Co-Creation in the Innovation Process
By Frank T. Piller, Christoph Ihl, Alexander Vossen. 2010
187 citations recorded by the source corpus.
Subfields: Computer Science Applications, Marketing, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/ce9905949730e2f6b20c35bfb8b28240663c151e
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In Computer Science Applications
In Sociology and Political Science
Citations in the corpus
- Utilizing customer knowledge in innovation: antecedents and impact of customer involvement on new product performance (2015, unknown): “Customers have the greatest autonomy to find new ways of generating creative products (Magnusson 2009; Piller et al. 2011).”
- Managing the Crowd: Towards a Taxonomy of Crowdsourcing Processes (2011, background): “Doan et al. (2011) IS, Computer Science Global picture of crowdsourcing systems on the Web Nature of collaboration Process Type of target problem Task How to recruit and retain users Stakeholders What users can do Task How to combine inputs Process How to evaluate inputs Process Degree of manual eff”