Creating Visible Customer Value

By Laurette Dube, L. Renaghan. 2000

144 citations recorded by the source corpus.

Subfields: Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/ce3b9b340448949de9ac497a50825eb7e3273a35

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In Sociology and Political Science

1. Juan Santaló

Citations in the corpus

• Being better vs. being different: differentiation, competition, and pricing strategies in the Spanish hotel industry. (2013, background): “Brand name has also been identified as one of the main hotel attributes that drive customer purchase decision because customers value the familiarity with the brand and its positive and distinctive image (Dubé & Renaghan, 2000).”