A model of behavioral intention to buy domestic versus imported products in a Confucian culture

By Jae Eun Chung, D. Pysarchik. 2000

115 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/cdfb47be434a60ff89cf39098690072c66102466

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Vinay Kumar

In Organizational Behavior and Human Resource Management

1. Vinay Kumar

In Sociology and Political Science

1. Vinay Kumar
2. Jae Eun Chung

Citations in the corpus

• Antecedents to new food product purchasing behavior among innovator groups in India (2004, background): “Literature review Theory of reasoned action The theory of reasoned action is one of the most frequently used models to predict consumers’ behavior (Fishbein and Ajzen, 1975; Ryan, 1982; Ryan and Bonfield, 1975, 1980; Mazis et al., 1975; Netemeyer and Bearden, 1992; Lee and Green, 1991; Chung and Pys”
• Global Customer Engagement (2018, background): “Research has suggested that culture influences consumer perceptions (Zeithaml, Parasuraman, and Malhotra 2002), attitudes, behavioral intentions (Chung and Pysarchik 2000), experiences (Zhang, Beatty, and Walsh 2008), and satisfaction (Leung, Moneta, and McBride-Chang 2005).”