Antecedents to new food product purchasing behavior among innovator groups in India

By H. Choo, Jae Eun Chung, D. Pysarchik. 2004

178 citations recorded by the source corpus.

Subfields: Business and International Management, Management Science and Operations Research, Marketing

View Paper: https://www.semanticscholar.org/paper/cd7f896bd7c9c5e82c364c1f5a3a4ca856046e5f

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In Management Science and Operations Research

In Marketing

Citations in the corpus

Predicting green product consumption using theory of planned behavior and reasoned action (2016, unknown): “Having excellent predictability, TRA has been quite useful to predict behavioral intentions and behaviors in the areas of marketing and consumer behaviors (Choo et al., 2004; Lam and Hsu, 2004).”
Subjective norms, attitudes and intentions of Finnish consumers in buying organic food (2005, result): “This result is inline with the theory and earlier studies, as for example Choo et al. (2004)”
The role of health consciousness, food safety concern and ethical identity on attitudes and intentions towards organic food (2008, background): “…of Planned Behaviour (Ajzen, 1991; Azjen & Fishbein, 1980), attitudes have been shown to have strong correlational relationships with behaviour and behavioural intention in multiple contexts (e.g. Choo et al. 2004; Shaw & Shiu, 2002a; Shaw et al. 2000; Kalafatis et al. 1999; Sparks et al. 1995).”
Factors influencing organic food purchase in India – expert survey insights (2010, background): “highlight that knowledge and education of target audience appear to be central for the effective marketing of organic milk and Choo et al. (2004)”
Religiosity, halal food consumption, and physical well-being: An extension of the TPB (2021, background): “Choo et al. (2004) also found a positive relationship between the innovation-oriented consumer and purchase intention.”
Understanding the Antecedents of Organic Food Purchases: The Important Roles of Beliefs, Subjective Norms, and Identity Expressiveness (2019, background): “Moreover, international agribusinesses need to capitalize on the importance of social influence in the formation of purchase attitudes, by identifying and targeting influencers for word-of-mouth marketing, and portraying conversations between typical consumers in real-life situations in their advert”