Consumers un-tethered: A three-market empirical study of consumers' mobile marketing acceptance
By T. Gao, Andrew J. Rohm, Fareena Sultan, Margherita Pagani. 2013
130 citations recorded by the source corpus.
Subfields: Information Systems and Management, Organizational Behavior and Human Resource Management, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/cc9624b322cba92934673eaf5ed7d506f5a7a614
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Information Systems and Management
In Organizational Behavior and Human Resource Management
- Maryam Abolghasemi
- Sajad Rezaei
- Kerem Aksel Waechter
- Lingling Gao
- M. Amin
- Amandeep Dhir
- Kazi Omar Siddiqi
In Sociology and Political Science
- Maryam Abolghasemi
- Sajad Rezaei
- Kerem Aksel Waechter
- Lingling Gao
- M. Amin
- Amandeep Dhir
- Kazi Omar Siddiqi
Citations in the corpus
- User satisfaction with mobile websites: the impact of perceived usefulness (PU), perceived ease of use (PEOU) and trust (2014, methodology): “Mobile marketing is developing in the retail environment (Gao et al. , 2013), including the various methods used by businesses to use the mobile phone as a means of communicating and promoting an offer to its target customers (Shankar et al. , 2010).”
- Gamification and Mobile Marketing Effectiveness (2016, unknown): “Despite the fact that ease of use is a critical antecedent to adopting mobile services (Gao et al. 2013), flow theory suggests that providing a reward at too low a level of difficulty leads to boredom (Csikszentmihalyi 2014).”
- Examining the role of initial trust in user adoption of mobile payment services: an empirical investigation (2015, background): “There has been a focus on these beliefs in previous studies of user acceptance and the adoption of a new IT technology (Chiou and Shen 2012; Gao et al. 2013; Liébana-Cabanillas et al. 2014).”