Hearing Voices: The Impact of Announcer Speech Characteristics on Consumer Response to Broadcast Advertising

By Amitava Chattopadhyay, Robin J. B. Ritchie, Darren W. Dahl, K. Shahin. 2002

123 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing

View Paper: https://www.semanticscholar.org/paper/cc17309109f2b4a97296b101bf1003a929f65c5e

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Gender Studies

1. Michael L. Lowe
2. Kelly L. Haws

In Marketing

1. Michael L. Lowe
2. Kelly L. Haws

Citations in the corpus

• Sounds Big: The Effects of Acoustic Pitch on Product Perceptions (2017, background): “Even nonlinguistic aspects of spokesperson voice have been shown to influence consumer evaluations (Chattopadhyay et al. 2003;Morales, Scott, andYorkston 2012).”
• A Survey on perceived speaker traits: Personality, likability, pathology, and the first challenge (2015, methodology): “‘friendly’, ‘socially attractive’, ‘relaxed’ (Schweitzer and Lewandowski, 2013). Others just use a single scale (Kenny, 1994; Gravano et al., 2011). With respect to the database used in the challenge, we left the exact definition open by deliberately not stating the nature of ‘likability’ that the l”