How Peers Mediate Media Influence on Adolescents’ Sexual Attitudes and Sexual Behavior

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The SAGE handbook of persuasion : developments in theory and practice (2012, background): “…perceived peers’ exposure to these contents (Chia, 2006; Chia & Lee, 2008), led to adolescents’ perceptions of increasingly permissive peer norms (Chia, 2006; Chia & Gunther, 2006), which then fed into their own sexual attitude and their intentions to engage in sexual activities (Chia, 2006).”
Mass Media Effects on Youth Sexual Behavior Assessing the Claim for Causality (2011, background): “…may exert their infl uence on youth through mediating variables such as sexual self-effi cacy, sexual outcome expectations (Martino et al., 2005), and beliefs about peers’ sexual permissiveness (Chia, 2006a,b) does not affect the mass media’s status as a causal factor in youth sexual behavior.”
A meta-analytic review of research on gender differences in sexuality, 1993-2007. (2010, background): “In fact, research demonstrates that increased exposure to media is associated with more sexually permissive behaviors and attitudes (Chia, 2006; Zurbriggen & Morgan, 2006).”