The impact and effectiveness of advertisements in a sports arena

By L. Turley, J. Shannon. 2000

86 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/caafc6f89083f827d10e5a86dbcfa4f5ec1af0e0

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Park Thaichon

In Sociology and Political Science

1. Park Thaichon

Citations in the corpus

• Emotion and advertising effectiveness: A novel facial expression analysis approach (2017, background): “The core elements of advertising effectiveness are the attitude toward the advertisement, the attitude toward the brand, the intention, and ultimately the actual behavior (Lewinski et al., 2014) and memory recall (Turley and Shannon, 2000).”