Consumer Response to Genetically Modified Food Products in Japan

By Jill J. McCluskey, Kristine M. Grimsrud, H. Ouchi, T. Wahl. Agricultural and Resource Economics Review, 2003

184 citations recorded by the source corpus.

In Japan, a large U.S. export market, there has been growing public opposition against genetically modified (GM) foods. Using a dichotomous choice contingent valuation method, findings show the discount needed for Japanese Seikyou consumers to purchase GM food products is positively affected (i.e., a greater discount is required) by higher levels of self-reported risk perceptions toward GM food, higher levels of concern about food safety and the environment, higher self-reported knowledge about biotechnology, education levels, and income. Interestingly, gender does not significantly affect the discount needed for GM food. Further, it can be inferred from the results that a transformation of Japanese consumers’ perceptions and attitudes is needed for GM food products to successfully enter the Japanese market.

Subfields: Economics and Econometrics, Plant Science

View Paper: https://www.semanticscholar.org/paper/c9fd9321781d8f4a3a04a0a3cc81ee09a7a28f6a

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Economics and Econometrics

1. Maria Loureiro
2. N. Olynk
3. G. Tonsor
4. Jill J. McCluskey
5. C. Wolf
6. Ted C. Schroeder
7. H. Groote
8. M. Hanemann

In Plant Science

1. Maria Loureiro
2. N. Olynk
3. Jill J. McCluskey
4. G. Tonsor
5. C. Wolf
6. M. Qaim
7. Glenn Stone
8. Jayson L. Lusk

Citations in the corpus

• CONSUMER PREFERENCES AND WILLINGNESS TO PAY FOR FOOD LABELING: A DISCUSSION OF EMPIRICAL STUDIES (2003, methodology): “Japanese and Norwegian cultures both place a great deal of value on tradition.”
• Consumer Preferences for Animal Welfare Attributes: The Case of Gestation Crates (2009, background): “Prior Research Several studies have investigated what consumers are willing to pay to avoid or obtain various food attributes (McCluskey et al., 2003; Grannis and Thilmany, 2002; Roosen, Lusk, and Fox, 2003; Burton et al., 2001; Lusk, Roosen, and Fox, 2003; Roosen, 2003; Alfnes, 2004; Tonsor et al.,”
• European preferences for beef steak attributes (2005, background): “Several studies have investigated what consumers are willing to pay to avoid/obtain various food attributes (McCluskey et al., 2003; Grannis and Thilmany, 2002; Misra, Grotegut, and Clem, 1997; Misra, Huang, and Ott, 1991; Roosen, Lusk, and Fox, 2003; Burton et al., 2001; Lusk, Roosen, and Fox, 2003”
• The Economics of Genetically Modified Crops (2009, background): “Most of the available studies for GM crops build on this approach, both in developed (e.g., Lusk 2003, McCluskey et al. 2003, Moon & Balasubramanian 2004) and developing countries (e.g., Kimenju & De Groote 2008, Krishna & Qaim 2008a).”
• Comparing consumer preferences for color and nutritional quality in maize: Application of a semi-double-bound logistic model on urban consumers in Kenya. (2008, background): “The maximum likelihood function needs to be adjusted to reflect these three options, in what has been called the semi-double-bounded model (McCluskey et al., 2003).”
• One-and-One-Half-Bound Dichotomous Choice Contingent Valuation (2001, methodology): “In estimating consumers’ willingness to pay for novel goods in the absence of a real purchasing power, and in situations where primary data sources are available like in this study, contingent valuation methodologies are commonly applied (Stevens et al., 2000; McCluskey et al., 2001; Lusk and Hudson”