CONSUMER PREFERENCES AND WILLINGNESS TO PAY FOR FOOD LABELING: A DISCUSSION OF EMPIRICAL STUDIES
By Jill J. McCluskey, Maria Loureiro. 2003
241 citations recorded by the source corpus.
We discuss empirical research on consumer preferences and willingness to pay for several types of food quality or attribute labeling. The selected categories we include are eco-labels, GM food labels, U.S. state agricultural-product labels and European Protected Geographical Indication labels, BSE-tested-beef labels, and “"Fair Trade”" labels. We discuss generalizations that can be drawn from the studies as a group. Most importantly, we find that consumers must perceive high quality in order for the food product to command a premium. Furthermore, the perception of quality may sometimes differ across consumers.
Subfields: Economics and Econometrics, Plant Science, Public Health, Environmental and Occupational Health
View Paper: https://www.semanticscholar.org/paper/1856e5f7eb647ceb946dc4b71c774ea9ba0985ac
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In Economics and Econometrics
Citations in the corpus
- The Pricing of Experience Goods: The Example of en primeur Wine (2007, unknown): “This is especially the case when compared with hedonic studies that measure the consumers’ assessment of food product attributes (see McCluskey and Loureiro 2003, for a review).”
- Emerging versus developed economy consumer willingness to pay for environmentally sustainable food production: a choice experiment approach comparing Indian, Chinese and United Kingdom lamb consumers (2016, background): “intensified by a recognition that consumers in different countries may not respond in the same way to the same product attribute, with WTP, especially for socially responsible and origin-based food products, dependent in part on the culture and traditions of countries' consumers (McCluskey and Loure”