Variety-Seeking Tendency in Choice for Others: Interpersonal and Intrapersonal Causes

By Jinhee Choi, B. Kim, Incheol Choi, Youjae Yi. 2006

100 citations recorded by the source corpus.

Subfields: Marketing

View Paper: https://www.semanticscholar.org/paper/c9e00addcb73c826dc6b2a25b7cd986afee23000

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In Marketing

1. Greg Elliott
2. Chris Baumann
3. Hamin Hamin

Citations in the corpus

• Modelling customer loyalty in financial services: A hybrid of formative and reflective constructs (2011, background): “Variety seeking is one of the essential consumer characteristics driving consumers to break with routinisation of their buying behaviour ( Choi et al. , 2006”