The Effects of Experience with Brand Extensions on Parent Brand Knowledge

By Daniel A. Sheinin. 2000

102 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/c96b4abf7bdcd359bb7b66f16d47a497e0d5d96a

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. C. Baumgarth
2. S. Czellár

In Sociology and Political Science

1. C. Baumgarth
2. S. Czellár

Citations in the corpus

• Evaluations of co‐brands and spill‐over effects: further empirical results (2004, background): “This direct experience leads to deviating evaluation processes, e.g. assignment of co-brand performance to the single partners (Sheinin, 2000).”
• Consumer attitude toward brand extensions : An Integrative Model and Research Propositions (2003, background): “More specifically, extensions influence more the product-related associations of unfamiliar parent brands than those of familiar parent brands (Sheinin, 2000).”