A study of experiential quality, experiential value, trust, corporate reputation, experiential satisfaction and behavioral intentions for cruise tourists: The case of Hong Kong

By Hung-Che Wu, Ching-Chan Cheng, Chi-Han AI. Tourism Management, 2018

262 citations recorded by the source corpus.

Abstract The purpose of this study is to identify the dimensions of experiential quality and investigate the relationships among experiential quality, experiential value (emotional value and functional value), trust, corporate reputation, experiential satisfaction and behavioral intentions perceived by cruise tourists. A multi-dimensional and hierarchical approach is used to examine the relationships between these higher order constructs. Analysis of data from 677 respondents experiencing the cruise tour organized by Bauhinia indicates that the proposed model fits the data well. The results of this analysis contribute to the services marketing theory by providing empirically–based insight into the experiential quality and experiential satisfaction constructs in the cruise industry. This study will assist cruise management in developing and implementing a market-oriented service strategy to achieve a high quality of experiences, enhance cruise tourists’ experiential satisfaction and create their favorable future behavioral intentions.

Subfields: Organizational Behavior and Human Resource Management, Sociology and Political Science, Transportation

View Paper: https://www.semanticscholar.org/paper/c81d36e20bb48c3fcba361994c1e5d91c73598fc

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In Organizational Behavior and Human Resource Management

  1. Hossein Olya
  2. Javier Sánchez-García
  3. Santiago Forgas-Coll
  4. Emilio Robres
  5. Ramon Palau-Saumell
  6. M. Gannon
  7. Babak Taheri

In Sociology and Political Science

  1. Hossein Olya
  2. Babak Taheri
  3. M. Gannon
  4. Javier Sánchez-García
  5. Santiago Forgas-Coll
  6. Emilio Robres
  7. Ramon Palau-Saumell

In Transportation

  1. Hossein Olya
  2. Javier Sánchez-García

Citations in the corpus