The Price of “Free”-dom: Consumer Sensitivity to Promotions with Negative Contextual Influences

By S. Chandran, Vicki G. Morwitz. 2006

135 citations recorded by the source corpus.

Subfields: Economics and Econometrics, General Decision Sciences, Safety Research

View Paper: https://www.semanticscholar.org/paper/c7c1043dee0ce19edb98dbeaad59f8430883d90d

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Economics and Econometrics

1. Eric J. Johnson
2. Gerd Gigerenzer

In General Decision Sciences

1. Eric J. Johnson
2. Vicki G. Morwitz

In Safety Research

1. Eric J. Johnson

Citations in the corpus

• The price does not include additional taxes, fees, and surcharges: A review of research on partitioned pricing☆ (2016, background): “…towards prices that contain a “ free ” surcharge Consumers' reactions to products offered for “ free ” often cannot be explained by price sensitivity alone (Chandran & Morwitz, 2006, Shampanier, Mazar, & Ariely, 2007), and often involve additional utility from getting something useful for free.”