Beyond WEIRD: Towards a broad-based behavioral science

By Joseph Henrich, Steven J. Heine, Ara Norenzayan. Behavioral and Brain Sciences, 2010

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How many words do we read per minute? A review and meta-analysis of reading rate (2019, background): “They were between 18 and 60 years and belonged to the WEIRD group as defined by Henrich et al. (2010). Indeed, 14 of the 48 had a PhD degree.”
Culture and social behavior (2015, background): “To the contrary, the immense psychological and behavioral variation we observe across the globe should be seen as an intellectual opportunity, one that inspires new theoretical and methodological approaches [25].”
Mental health benefits of nature-based recreation: a systematic review (2019, background): “Samples examined in this review were over representative of white, college educated participants, which has been met with criticism across social science research (Henrich, Heine, and Norenzayan 2010).”
Is the Web as good as the lab? Comparable performance from Web and lab in cognitive/perceptual experiments (2012, methodology): “Behavioral research has typically relied on highly selected and homogeneous samples that constrain generalizability (Henrich, Heine & Norenzayan, 2010).”
Acknowledging the Whiteness of Motivation Research: Seeking Cultural Relevance (2018, background): “Henrich, Heine, and Norenzayan (2010) described a continuing trend, noting that most research subjects in psychological science were WEIRD (i.e., Western [and White], educated, industrialized, rich, and democratic) despite the fact that most humans do not fit this description.”