Negotiations and Exclusivity Contracts for Advertising

By Anthony J. Dukes, Esther Gal‐Or. 2003

176 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/c6b167712df57425197a6fe9447c09ec6d80d9bf

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Economics and Econometrics

1. Qi Feng
2. Lauren Xiaoyuan Lu
3. Martin Peitz
4. Tommaso M. Valletti
5. Michael Grubb

In Marketing

1. Qi Feng
2. Lauren Xiaoyuan Lu
3. Martin Peitz
4. Tommaso M. Valletti
5. Tobias Wenzel
6. Torben Stühmeier

In Strategy and Management

1. Qi Feng
2. Lauren Xiaoyuan Lu
3. Martin Peitz
4. Tommaso M. Valletti
5. Tobias Wenzel
6. Torben Stühmeier
7. Michael Grubb
8. L. Röller

Citations in the corpus

• Platform Intermediation in a Market for Differentiated Products (2009, unknown): “When μ → 1, equation (12) is equivalent to equation (3).”
• Content and Advertising in the Media: Pay-Tv Versus Free-to-Air (2008, background): “Lemma 1 describes the choice of advertising under pay-tv, while equation (8) describes advertising under free-to-air.”
• Supply Chain Contracting Under Competition: Bilateral Bargaining vs. Stackelberg (2013, background): “Several papers apply the Nash-Nash solution concept to investigate negotiations between firms in competing channels (see, e.g., Dukes and Gal-Or 2003, Shaffer and Zettelmeyer 2004, Dukes, Gal-Or and Srinivasan 2006).”