Brand Familiarity and Invoice Price Effects on Consumer Evaluations: The Moderating Role of Skepticism toward Advertising

By D. Hardesty, Jay P. Carlson, W. O. Bearden. 2002

135 citations recorded by the source corpus.

Subfields: Applied Psychology, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/c58376a952b256b355204ff32ca0ba0ddbefa05b

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

1. Dionysis Skarmeas
2. Constantinos N. Leonidou

In Marketing

1. Dionysis Skarmeas
2. Constantinos N. Leonidou

In Sociology and Political Science

1. Dionysis Skarmeas
2. Constantinos N. Leonidou

Citations in the corpus

• Gray Shades of Green: Causes and Consequences of Green Skepticism (2017, result): “For example, prior studies have examined the role of skepticism in the context of advertising in general (e.g., Hardesty et al., 2002; Obermiller et al., 2005) and green advertising in particular (e.g., Do Paço and Reis, 2012; Matthes and Wonneberger, 2014).”