Penny Wise and Pound Foolish: The Left‐Digit Effect in Price Cognition

By Manoj. T. Thomas, Vicki G. Morwitz. 2005

398 citations recorded by the source corpus.

Subfields: Finance, Marketing

View Paper: https://www.semanticscholar.org/paper/c50c0263cb75eb74d970d7415b384e89608ff422

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Finance

1. Eric J. Johnson

In Marketing

1. Eric J. Johnson
2. Vicki G. Morwitz

Citations in the corpus

• The price does not include additional taxes, fees, and surcharges: A review of research on partitioned pricing☆ (2016, background): “Similar anchoring biases have been found in processing of single numbers and prices, where consumers give excessive weight to the first numbers in a sequence, such as in the first digit they read (Thomas & Morwitz, 2005).”