The Persona Lifecycle: Keeping People in Mind Throughout Product Design

By John S. Pruitt, Tamara Adlin. 2006

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The Creative Process (2005, unknown): “…tools exist to share the results of these studies, for example product mappings and inspiration boards to illustrate the state of the art and capture design trends (Bouchard, Christophol, Roussel, & Aoussat, 1999), or Personas to represent archetypes of customer segments (Pruitt & Adlin, 2006).”
A framework for empathy in design: stepping into and out of the user's life (2009, background): “Data represented in stories, storyboards or in personas serve very well in allowing designers to step into and walk around in the user’s world, and connect with the user (Pruitt and Adlin 2006).”
The Lens of Intrinsic Skill Atoms: A Method for Gameful Design (2015, background): “Building personas from typologies, as suggested by Kumar and Herger (2013) or Popa (2013), loses the very advantage personas bring in contrast to typologies (Pruitt & Adlin, 2006, p. 99).”
The Interplay between Intuition and Rationality in Strategic Decision Making: A Paradox Perspective (2017, unknown): “…new bicycle accessories), the design professionals built personas – fic-tional representations of current or potential customers/user types (Pruitt & Adlin, 2010) – to describe and visualize individual behaviors, values, and needs, and develop, together with the client, a common, deep…”