With the best of intentions: a large sample test of the intention‐behaviour gap in pro‐environmental consumer behaviour
By M. Grimmer, Morgan P. Miles. 2014
172 citations recorded by the source corpus.
In spite of its importance, there is a surprising dearth of consumer research on the environmental impact of increasing consumption as a whole...consumers perceive environmental problems only from a supply perspective... and show little knowledge of the links between consumption patterns and environmental degradation (Heath and Chatzidakis, 2012, p. 658) Many consumers intend to make pro-environmental purchases; however, this is not always what occurs. A gap exists between consumer intentions to purchase environmentally friendly products and their actual purchase behaviour. The current study uses a large sample of Australian consumers ( N = 772) to test Carrington, Neville and Whitwell’s (2010) conceptual model of the intention-behaviour gap. Responses showed that implementation intentions mediated the relationship between intention and pro-environmental consumer behaviour. Behavioural control and environmental involvement were found to moderate the relationship between implementation intentions and behaviour. Shopping context was found to moderate the relationship between intention and implementation intentions. The findings have theoretical implications for furthering understanding of pro-environmental consumer behaviour, and practical implications regarding how to generate socially beneficial behaviours.
Subfields: Applied Psychology, Management, Monitoring, Policy and Law, Marketing
View Paper: https://www.semanticscholar.org/paper/c4909c484d930230038be7ca42a53c0773a7d187
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In Management, Monitoring, Policy and Law
In Marketing
Citations in the corpus
- Using descriptive norm appeals effectively to promote green behavior (2018, background): “…either because they lack information or environmental consciousness or because of the well-documented “attitude–behavior gap” (Grimmer & Miles, 2017; Kollmuss & Agyeman, 2002; Moser, 2015; Shaw, McMaster, & Newholm, 2016), advertisers that want to activate descriptive…”