The added value of corporate logos ‐ An empirical study

By C. Riel, A. V. D. Ban. 2001

172 citations recorded by the source corpus.

Subfields: Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/c3f01f2d26fa9edf1e7b0ea7bad547bb2a7d7919

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In Marketing

1. Klaus-Peter Wiedmann
2. Jannick Bettels

Citations in the corpus

• Brand logo symmetry and product design: The spillover effects on consumer inferences (2019, background): “…provides further evidence for this thesis in the context of logo-based inferences because consumers typically transfer feelings evoked by a brand logo design to closely connected aspects, such as the brand itself or the products of the brand (Cian et al., 2014; Van Riel & Van den Ban, 2001).”