Cultural Dimensions and Global Web User-Interface Design

By Aaron Marcus. 2000

352 citations recorded by the source corpus.

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The effects of website design on purchase intention in online shopping: the mediating role of trust and the moderating role of culture (2010, background): “, 2005b; Singh and Matsuo, 2004), Security (Marcus and Gould, 2000).”
Colour appeal in website design within and across cultures: A multi-method evaluation (2010, background): “Although various elements of website design have significant impacts on consumer perceptions and willingness to interact with or return to a website (Fornell and Larcker, 1981; Szymanski and Hise, 2000), research is sparse when examining potential impacts of website colour (Marcus and Gould, 2000).”
Modeling Web Site Design Across Cultures: Relationships to Trust, Satisfaction, and E-Loyalty (2008, background): “Preferences for the form of navigational scheme are expected to vary by culture [39].”
Beyond Trust: Web Site Design Preferences Across Cultures (2005, background): “These findings are consonant with prior work (Cyr and Trevor Smith, 2004; Del Galdo and Nielsen, 1996; Marcus and Gould, 2000) who found significant differences in website design elements across Japanese, German and American cultures.”