The influence factors on choice behavior regarding green products based on the theory of consumption values

By P. Lin, Y. Huang. 2012

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Motivations for promoting the consumption of green products in an emerging country: exploring attitudes of Brazilian consumers (2015, background): “However, accelerating the development of GPs is insufficient; the process of developing environmental conscientiousness requires time and a change in both attitudes and habits (Lin and Huang, 2012).”
Exploring pro-environmental food purchasing behaviour: An empirical analysis of Italian consumers (2018, background): “In the light of these environmental benefits of organic food consumption, more and more research studies are focusing on the factors influencing consumers’ green purchasing behaviour (Moser, 2016; Biswas and Roy, 2015; Joshi and Rahman, 2015; Zhao et al, 2014; Lin and Huang, 2012; Hughner, et al., 2”