Customer relationship management and innovation capability: an empirical study

By Ru-Jen Lin, Rong-Huei Chen, Kevin Kuan-Shun Chiu. Industrial management & data systems, 2010

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The Relationship between Innovation and Firm Performance: An Empirical Evidence from Turkish Automotive Supplier Industry (2013, methodology): “For the purpose of testing the above stated hypotheses a questionnaire was designed, including an innovation scale adapted from Lin et al. (2010) comprising 21 items and a firm performance scale adapted from Venkatraman (1989) comprising 6 items.”
Marketing innovation: A consequence of competitiveness (2016, background): “On the other hand, Lin, Chen, and Chiu (2010) relate marketing innovation to market research, price-setting strategy, market segmentation, advertising promotions, retailing channels, and marketing information systems.”
Nexus between social capital and performance of micro and small firms in an emerging economy: The mediating role of innovation (2017, background): “Lin et al. (2010) identified five types of innovation—product, process, marketing, service, and administrative.”