Visual Methods

By Madeleine E. Pullman, Stephani K. A. Robson. 2007

137 citations recorded by the source corpus.

Subfields: Health, Toxicology and Mutagenesis, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/bcd6c7565d8030b33017bde243eac67bad260605

Citations in the corpus

• The Impact of Servicescape Cues on Consumer Prepurchase Authenticity Assessment and Patronage Intentions to Ethnic Restaurants (2015, unknown): “Photographs are appropriate to be integrated into experimental design to investigate the impact of the visual images (Pullman & Robson, 2007) and have been commonly employed to examine consumers’ reactions to service settings (e.g., Bitner, 1990; Eroglu & Machleit, 1990; Hui & Bateson, 1991).”